Home Energy magazine, my goal was to serve the unique needs of each article while upholding and evolving the visual identity of this 30-year-old publication. I aimed to communicate integrity, clarity, warmth, and a quiet playfulness in order to breathe life into the magazine's technical content.In my role as Design and Production Manager at
To give every article its own feel, I drew inspiration from the colors, gestures, and moods of the photos and figures provided by the authors. I supplemented these items with photos, infographics, and illustrations of my own.
In addition to laying out the magazine itself, I also designed print and digital marketing collateral for the magazine, which included social media banners, house ads, emails, media kits, large print banners, and more.